Your Personal Brand…What does that mean?

What is Personal Brand? Why do I need this? How can it help me? Read more to find the answers.

The first question most people ask when you say “Personal Brand Photography” is “what is that?” or “What does that mean?” Would YOU like to know what Personal Branding is? Read on.

Let's show the World what you do.
Personal Brand Banner for Sky Diver and or Pilot.

Personal Branding is YOU. Personal branding tells the world WHO you are. Personal branding is done every day. You may be familiar with the term “selfie”. Teens take these cell phone photos all the time. It shows who they are, what they like, what they do, where they go, who they hang out with…. it’s their story.

Personal Brand Photography is YOUR story about YOUR business. It tells who you are as an entrepreneur, as a person. WHO are you? WHAT do you DO? WHERE do you do business (hang out)? WHAT is your lifestyle? WHY should I do business with you as a consumer?…. Personal brand photography is marketing and photography that tells YOUR STORY.

The people who do business with you no longer want to know just where your business is located or what you sell/do or what service you provide. They want to KNOW YOU!

While selfies are great for teens who don’t realize how those photos can be great in the moment but might not do you justice in two weeks or two years, professional photos are geared toward setting your business in the spotlight of positive image and positive story telling so that your consumers KNOW who they are doing business with and why. Personal Brand Photography is a commercial service offered to the local business who wants to be real and personable with their clients; a service meant to be used online, in brochures, social media sites, as self advertising! What business owner couldn’t use a great professional image and a service that saves time in the long run? Personal brand photography offers content YOU, the business owner, do NOT have to work at collecting but still have to post. Instead of an hour or three a day trying to write content, take and post photos, for all the social media sites today…YOU get to have someone spend 4 to 8 hours with you to tell YOUR stories and all you have to do is add content and post.

When I say “stories”, we all have more than one aspect to our business. As you can see in the above gallery. My stories show MY life… I am a photographer, mother, wife, sister, daughter, and friend with many hobbies, interests and Photography can fit into any and ALL of those things. Posting family photos shows the personal side of you and when building relationships with clients, isn’t that what you want to do? (and no, I don’t mean post your private life out on social media as a diary. I mean share a piece of WHO you are.) Sharing who you are is part of what you do when you own a small business. People who are small business entreprenuers often have family help in running their business or have a LOT of support from family members.

Keep in mind, This is a professional service that EVERYONE can use. It applies to ANY Industry that requires advertisements, marketing, online presence, etc. Personal Brand Photography is the “business selfie” so-to-speak. The stories You CHOOSE to tell are YOUR choice. (Your business. Your staff. Your family. Your clients.) You choose a story, or two or three. I photograph them. You post them.Who doesn’t need to tell their story (or tell someone they have a product that the consumer of today needs)? Even Photographers need Personal Brand Photography and someone else to assist with that concept.

Now that you know what it is…What story would YOU like the world’s consumers to know? Contact me to set up your session NOW!